Choose a small, local business you are familiar with, and explain how it benefits, or how it could benefit, from using a CRM to establish itself in the marketplace.
Respond to the following in a minimum of 175 words:
What are 2 ways that using a CRM can support business operations?
What are 2 benefits and 2 challenges of using a CRM in this business?
What are 2 best practices that should be used for a CRM to be successful? Explain your answer.